You may not have multimillion dollar advertising budgets or prime retail space on Rodeo Drive, but you can still fiercely compete against Fortune 500 companies online.Ã‚Â In fact, with the right SEO strategies, you can easily overtake Fortune 500 companies in the search engines.
Fortune 500 Companies: Dismal Online Exposure
According to the Ã¢â‚¬Å“Natural Search Trends of the Fortune 500Ã¢â‚¬Â 2009 report from Conductor, Fortune 500 companies are nearly Ã¢â‚¬Å“invisibleÃ¢â‚¬Â online.Ã‚Â In analyzing 6.7 million paid keywords and natural search engine results, Conductor discovered the following trends:
What the Study Means for the Entrepreneur and Small Business Owner
For entrepreneurs and small business owners, the takeaway message from the report is clear: capitalize on search engine optimization to easily overtake Fortune 500 companies in natural search results.
Thankfully, search engine optimization strategies are affordable, even for modest budgets.Ã‚Â Two of the most important SEO strategies include:
While it may not be easy to compete against Fortune 500 companies in the traditional advertising game, the online realm is an entirely different league.Ã‚Â Take advantage of our affordable SEO writing, press release distribution, and manual article directory submission services to target your most important keywords Ã¢â‚¬â€œ and easily beat out your Fortune 500 competition!Read More
Pay per click has been the backbone of many marketing campaigns, but reaching customers through PPC may be an antiquated strategy.Ã‚Â Ã‚Â In fact, according to research presented by comScore, the number of people who click on PPC ads has plummeted from 32% in 2007 to only 16% of all internet users in 2009.Ã‚Â Even more interesting is that 85% of all clicks are now attributed to only 8% of all internet users!
Adding more nails to the PPC coffin, however, are browser add-ons that are literally making PPC advertisements invisible.
Ad-Blocking Programs are Changing the Face of Online Marketing
The demand for ad-free web enjoyment continues to skyrocket, and the application developers are taking note, introducing browser add-ons that cloak PPC advertisements.Ã‚Â Adblock Plus for Firefox is a leading example, and since 2006, more than 67,500,000 internet users have downloaded the add-on!Ã‚Â Each week, nearly one million additional users download the program just for Firefox alone.
The staggering numbers of internet users downloading ad-blocking software means that PPC is quickly becoming obsolete as a primary marketing strategy.Ã‚Â This beckons the question: if your PPC ads are made invisible by browser add-ons, how can you reach your target customers?
The Growing Importance of Natural Search Results
With more PPC ads being shielded by browser add-ons, the importance of organic search results grows even greater.Ã‚Â Ã‚Â Not only are organic search results the most cost-effective for your long-term marketing strategy, but they also generate more traffic and legitimacy to your website.
With the introduction of Google Caffeine and changes in the algorithm, todayÃ¢â‚¬â„¢s natural search rankings may be rearranged tomorrow.Ã‚Â Ã‚Â For the next generation of online marketing, the importance of fresh content cannot be underestimated for either Google Caffeine or Bing.Ã‚Â Working with your content writer to produce original, fresh, and regular content will help drive your website to the top of search results, improving your market reach and solving the problem of PPC ad-blocking browser add-ons.
Nearly one million internet users download ad-blocking browser programs each week for Firefox alone, but your advertising campaign does not need to be short changed.Ã‚Â Focusing on your organic, natural search results will help your endeavors prosper as the world of online marketing evolves.Read More
2010 heralds a year of major changes for GoogleÃ¢â‚¬â„¢s search algorithm Ã¢â‚¬â€œ and your websiteÃ¢â‚¬â„¢s rankings within the search engine!Ã‚Â Your New YearÃ¢â‚¬â„¢s resolution of propelling to the top of Google may just be answered with Google CaffeineÃ¢â‚¬â„¢s real-time results.
Ã¢â‚¬Å“Latest ResultsÃ¢â‚¬Â are Replacing GoogleÃ¢â‚¬â„¢s Top Results
GoogleÃ¢â‚¬â„¢s most dramatic update with Caffeine will revolve around its real-time search results.Ã‚Â Superseding all the search results is the Ã¢â‚¬Å“latest resultsÃ¢â‚¬Â section, which will showcase the latest blog posts, news stories, press releases, and social network updates pertaining to the search term.Ã‚Â Ã‚Â Google published a Caffeine video demonstrating where the Ã¢â‚¬Å“latest resultsÃ¢â‚¬Â section will appear, and clearly, this is a traffic gold mine just waiting to be tapped.
Testing has revealed that Google CaffeineÃ¢â‚¬â„¢s real-time capabilities are incredibly powerful.Ã‚Â For example, Tweets are being returned in relevant Google searches within mere minutes of publication.Ã‚Â Each time you update your blog with new posts, you can expect a surge of natural traffic from the power of GoogleÃ¢â‚¬â„¢s Ã¢â‚¬Å“latest results.Ã¢â‚¬Â
How to Capitalize on Google CaffeineÃ¢â‚¬â„¢s Real Time Search Results
Clearly, Google Caffeine provides you with an unparalleled opportunity to literally jump to the top of GoogleÃ¢â‚¬â„¢s search results for your important keywords.Ã‚Â Each time your content writer publishes new, relevant content to your blog, searchers will see your website first and foremost.Ã‚Â With your eloquent content writer by your side, climbing to the top of the first page of Google results is now easier than ever.
Even before Google Caffeine is officially unleashed in early 2010, you can already witness the implementation of real-time search in Ã¢â‚¬Å“old fashionedÃ¢â‚¬Â Google.Ã‚Â Some guinea pig users have randomly seen their Google search results sorted by date, while all searchers can now click on Ã¢â‚¬Å“show optionsÃ¢â‚¬Â and select how they want their results displayed:
GoogleÃ¢â‚¬â„¢s goal in organizing search results by time is to generate more relevant, accurate results Ã¢â‚¬â€œ and this is certainly good news for every website that is savvy enough to take advantage of fresh compositions from their content writer.
The Decaffeinated Fate of Websites without Updates
SEO experts are speculating that Google CaffeineÃ¢â‚¬â„¢s emphasis on fresh, real-time results will not bode well for websites that do not update their content frequently.Ã‚Â Websites that do not add new content may receive poorer search rankings, as there is a greater probability that the website is no longer relevant or accurate.
If you only make one New YearÃ¢â‚¬â„¢s SEO resolution, it should be solely focused on updating your website constantly with content.Ã‚Â As we ring in the New Year, make sure your content writer is standing by, ready to compose fresh content that will jolt your website to the top of Google CaffeineÃ¢â‚¬â„¢s search results!Read More
Google Caffeine promises to recharge the search engine with significant changes, but how will this impact your websiteÃ¢â‚¬â„¢s ranking?
Based upon a Digital Connections analysis, the change could be dramatic.Ã‚Â For example, in evaluating 10 two-word keywords for the retail industry, more than 47% of websites that currently appear on the first page were dropped in Caffeine.Ã‚Â For 10 of the four-word long tail keywords evaluated, nearly 26% of websites currently ranked first in search results lost their position in Caffeine.
The Caffeine update promises to be as dramatic as the Ã¢â‚¬Å“Big DaddyÃ¢â‚¬Â update that occurred in 2005 and 2006.Ã‚Â According to Google, Caffeine will improve the Ã¢â‚¬Å“size, indexing speed, accuracy, comprehensiveness, and effectivenessÃ¢â‚¬Â of its search engine Ã¢â‚¬â€œ which could mean major changes for your SEO efforts.
Why Content is the Real Caffeine King
The search engine marketerÃ¢â‚¬â„¢s adage, Ã¢â‚¬Å“content is kingÃ¢â‚¬Â holds more weight for Google Caffeine than ever before.Ã‚Â Ã‚Â In an effort to deliver quality search results, Google is reducing the weight of backlinks.Ã‚Â Instead, the search engine will be ranking websites with better content higher in the results than those with better backlinks.Ã‚Â Ã‚Â This means that Google will return more searches based upon the on-page text your content writer composes, rather than the keywords of backlinks to the website.Ã‚Â Indeed, content returns to its pinnacle reign as king in Caffeine.
With Caffeine, there will be more than one way to benefit from the power of content.Ã‚Â Google Caffeine may offer real-time search, which would allow users to sort search results based upon temporal relevancy.Ã‚Â The value of real-time content has already been made apparent with Bing.Ã‚Â This makes publishing frequent, relevant, and timely articles from your content writer even more important in improving your ranking and driving traffic to your website.Ã‚Â Updating your blogs and issuing press releases can all help to jolt your pages upwards in Caffeine.
Prepare for Changes in Your Keywords
Based upon beta testing, the world of keywords will also change in Caffeine.Ã‚Â The competition amongst single keywords will amplify, while decreasing amongst long-tail searches.Ã‚Â Google Caffeine intends to index a higher volume of pages, which will increase the amount of competition for single keywords.Ã‚Â However, there is good news for the webmaster.Ã‚Â Google will be more accurately indexing long-tail keywords, which translates into less competition for these phrases.Ã‚Â Although you may experience more competition for your single keywords, you should also enjoy a growth in traffic from more relevant long-tail searches.Ã‚Â Ã‚Â Now is the time for your content writer to begin targeting your articles for powerful long-tail keywords.
When to Expect a Shot of Caffeine
The full rainbow of changes that result from the Caffeine update remain to be seen.Ã‚Â However, we do know there will be a bevy of intriguing factors that Google Caffeine will begin using to rank websites, including site speed.
One data center has already been switched to the Caffeine algorithm, and according to Matt Cutts, a wider introduction of Caffeine will occur throughout multiple Google data centers after the holidays.Ã‚Â Before 2010 arrives, make sure your New YearÃ¢â‚¬â„¢s resolutions include preparing for the jolt of Google Caffeine!Read More
Long before the turkeys start shivering and Santa Claus takes his red suit to the dry cleaners, businesses should begin preparing for holiday profits.Ã‚Â Leveraging your web content provider allows you to capitalize on powerful marketing materials, while giving you the time needed to focus on the core of your business operations.
From penning holiday prose to composing cheerful newsletters, your web content provider is a creative resource for marketing ideas.Ã‚Â Consider the myriad of ways your freelance writer can help you prepare for the bounty of holiday sales.
With Black Friday and Cyber Monday just around the corner, now is the time to begin preparing for the bounty of holiday sales!Read More
Santa Claus is coming to town Ã¢â‚¬â€œ but if he canÃ¢â‚¬â„¢t find you online, you should check your SEO list twice.
Too many businesses wait until November or December to begin adding SEO content to their websites.Ã‚Â Alas, paying a freelance writer to create content during the late holiday season may not maximize the SEO benefits.Ã‚Â Ã‚Â The search engines can take weeks, if not months, to fully spider and index new content on your website, especially if you do not make updates regularly.
When to Start for SEOÃ¢â‚¬â„¢s Sake
Creating your holiday content in August or September will maximize the Christmas cheer your bottom line enjoys in December.Ã‚Â By starting early, the search engines have ample time to crawl your website and update their search results.Ã‚Â While starting your holiday SEO efforts early may take planning on your part, the rewards are certainly worthwhile Ã¢â‚¬â€œ both in the sense of increased holiday sales and decreased advertising costs, such as expensive PPC campaigns that spike in cost near Christmas.
Content to Optimize for Search Claus
There are a variety of strategies your freelance writer can employ to optimize your holiday content, including:
While the sun may be shining and your tan has not begun fading, now is the time to begin optimizing for the holiday season.Ã‚Â By planning ahead, you can ensure that your bottom line will not cry or pout this year when Santa Claus comes to your town.Read More