Example Articles

How to Successfully Compete Online Against Fortune 500 Companies

Posted by on Feb 26, 2010 in Example Articles | 0 comments

You may not have multimillion dollar advertising budgets or prime retail space on Rodeo Drive, but you can still fiercely compete against Fortune 500 companies online.  In fact, with the right SEO strategies, you can easily overtake Fortune 500 companies in the search engines.

Fortune 500 Companies: Dismal Online Exposure

According to the “Natural Search Trends of the Fortune 500” 2009 report from Conductor, Fortune 500 companies are nearly “invisible” online.  In analyzing 6.7 million paid keywords and natural search engine results, Conductor discovered the following trends:

  • More than 50% of Fortune 500 companies are nearly invisible in the search engines.  In fact, most of these companies do not rank within the top 100 search results for the PPC keywords for which they pay the most.
  • 98% of the surveyed Fortune 500 domains did not appear in the top results for their main keywords.
  • As a whole, Fortune 500 companies spent $3.4 million daily on PPC ads, but the natural search results for these paid keywords are dismal.  Their websites only appear under the natural search results for only 25% of these important keywords.

What the Study Means for the Entrepreneur and Small Business Owner

For entrepreneurs and small business owners, the takeaway message from the report is clear: capitalize on search engine optimization to easily overtake Fortune 500 companies in natural search results.

Thankfully, search engine optimization strategies are affordable, even for modest budgets.  Two of the most important SEO strategies include:

  • Content, content, content:  Content shall always reign king, and the only way to solidly build your natural search engine rankings is through the regular publication of fresh, relevant, and keyword-targeted content.  Whether you publish helpful articles on your website or daily blog posts, content is what ultimately drives forth your presence in the search engines.
  • Backlinks:  Backlinks are still an important element of SEO.  Ensure that your backlinks provide you with the most value by including your main keywords as the anchor text.  Article directory submissions and press release distribution can both help you garner valuable backlinks targeted specifically to your keywords.

While it may not be easy to compete against Fortune 500 companies in the traditional advertising game, the online realm is an entirely different league.  Take advantage of our affordable SEO writing, press release distribution, and manual article directory submission services to target your most important keywords – and easily beat out your Fortune 500 competition!

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Is PPC Extinct? How to Survive Post PPC

Posted by on Jan 13, 2010 in Example Articles | 0 comments

Pay per click has been the backbone of many marketing campaigns, but reaching customers through PPC may be an antiquated strategy.   In fact, according to research presented by comScore, the number of people who click on PPC ads has plummeted from 32% in 2007 to only 16% of all internet users in 2009.  Even more interesting is that 85% of all clicks are now attributed to only 8% of all internet users!

Adding more nails to the PPC coffin, however, are browser add-ons that are literally making PPC advertisements invisible.

Ad-Blocking Programs are Changing the Face of Online Marketing

The demand for ad-free web enjoyment continues to skyrocket, and the application developers are taking note, introducing browser add-ons that cloak PPC advertisements.  Adblock Plus for Firefox is a leading example, and since 2006, more than 67,500,000 internet users have downloaded the add-on!  Each week, nearly one million additional users download the program just for Firefox alone.

The staggering numbers of internet users downloading ad-blocking software means that PPC is quickly becoming obsolete as a primary marketing strategy.  This beckons the question: if your PPC ads are made invisible by browser add-ons, how can you reach your target customers?

The Growing Importance of Natural Search Results

With more PPC ads being shielded by browser add-ons, the importance of organic search results grows even greater.   Not only are organic search results the most cost-effective for your long-term marketing strategy, but they also generate more traffic and legitimacy to your website.

With the introduction of Google Caffeine and changes in the algorithm, today’s natural search rankings may be rearranged tomorrow.   For the next generation of online marketing, the importance of fresh content cannot be underestimated for either Google Caffeine or Bing.  Working with your content writer to produce original, fresh, and regular content will help drive your website to the top of search results, improving your market reach and solving the problem of PPC ad-blocking browser add-ons.

Nearly one million internet users download ad-blocking browser programs each week for Firefox alone, but your advertising campaign does not need to be short changed.  Focusing on your organic, natural search results will help your endeavors prosper as the world of online marketing evolves.

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2010 SEO Secret: How to Skyrocket to the Top of Google Caffeine Results

Posted by on Dec 29, 2009 in Example Articles | 0 comments

2010 heralds a year of major changes for Google’s search algorithm – and your website’s rankings within the search engine!  Your New Year’s resolution of propelling to the top of Google may just be answered with Google Caffeine’s real-time results.

“Latest Results” are Replacing Google’s Top Results

Google’s most dramatic update with Caffeine will revolve around its real-time search results.  Superseding all the search results is the “latest results” section, which will showcase the latest blog posts, news stories, press releases, and social network updates pertaining to the search term.   Google published a Caffeine video demonstrating where the “latest results” section will appear, and clearly, this is a traffic gold mine just waiting to be tapped.

Testing has revealed that Google Caffeine’s real-time capabilities are incredibly powerful.  For example, Tweets are being returned in relevant Google searches within mere minutes of publication.  Each time you update your blog with new posts, you can expect a surge of natural traffic from the power of Google’s “latest results.”

How to Capitalize on Google Caffeine’s Real Time Search Results

Clearly, Google Caffeine provides you with an unparalleled opportunity to literally jump to the top of Google’s search results for your important keywords.  Each time your content writer publishes new, relevant content to your blog, searchers will see your website first and foremost.  With your eloquent content writer by your side, climbing to the top of the first page of Google results is now easier than ever.

Even before Google Caffeine is officially unleashed in early 2010, you can already witness the implementation of real-time search in “old fashioned” Google.  Some guinea pig users have randomly seen their Google search results sorted by date, while all searchers can now click on “show options” and select how they want their results displayed:

  • Any time
  • Latest
  • Past 24 hours
  • Past week
  • Past year
  • Specific date range

Google’s goal in organizing search results by time is to generate more relevant, accurate results – and this is certainly good news for every website that is savvy enough to take advantage of fresh compositions from their content writer.

The Decaffeinated Fate of Websites without Updates

SEO experts are speculating that Google Caffeine’s emphasis on fresh, real-time results will not bode well for websites that do not update their content frequently.  Websites that do not add new content may receive poorer search rankings, as there is a greater probability that the website is no longer relevant or accurate.

If you only make one New Year’s SEO resolution, it should be solely focused on updating your website constantly with content.  As we ring in the New Year, make sure your content writer is standing by, ready to compose fresh content that will jolt your website to the top of Google Caffeine’s search results!

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Will Google’s New Caffeine Engine Jolt Your SEO Rankings?

Posted by on Nov 27, 2009 in Example Articles | 0 comments

Google Caffeine promises to recharge the search engine with significant changes, but how will this impact your website’s ranking?

Based upon a Digital Connections analysis, the change could be dramatic.  For example, in evaluating 10 two-word keywords for the retail industry, more than 47% of websites that currently appear on the first page were dropped in Caffeine.  For 10 of the four-word long tail keywords evaluated, nearly 26% of websites currently ranked first in search results lost their position in Caffeine.

The Caffeine update promises to be as dramatic as the “Big Daddy” update that occurred in 2005 and 2006.  According to Google, Caffeine will improve the “size, indexing speed, accuracy, comprehensiveness, and effectiveness” of its search engine – which could mean major changes for your SEO efforts.

Why Content is the Real Caffeine King

The search engine marketer’s adage, “content is king” holds more weight for Google Caffeine than ever before.   In an effort to deliver quality search results, Google is reducing the weight of backlinks.  Instead, the search engine will be ranking websites with better content higher in the results than those with better backlinks.   This means that Google will return more searches based upon the on-page text your content writer composes, rather than the keywords of backlinks to the website.  Indeed, content returns to its pinnacle reign as king in Caffeine.

With Caffeine, there will be more than one way to benefit from the power of content.  Google Caffeine may offer real-time search, which would allow users to sort search results based upon temporal relevancy.  The value of real-time content has already been made apparent with Bing.  This makes publishing frequent, relevant, and timely articles from your content writer even more important in improving your ranking and driving traffic to your website.  Updating your blogs and issuing press releases can all help to jolt your pages upwards in Caffeine.

Prepare for Changes in Your Keywords

Based upon beta testing, the world of keywords will also change in Caffeine.  The competition amongst single keywords will amplify, while decreasing amongst long-tail searches.  Google Caffeine intends to index a higher volume of pages, which will increase the amount of competition for single keywords.  However, there is good news for the webmaster.  Google will be more accurately indexing long-tail keywords, which translates into less competition for these phrases.  Although you may experience more competition for your single keywords, you should also enjoy a growth in traffic from more relevant long-tail searches.   Now is the time for your content writer to begin targeting your articles for powerful long-tail keywords.

When to Expect a Shot of Caffeine

The full rainbow of changes that result from the Caffeine update remain to be seen.  However, we do know there will be a bevy of intriguing factors that Google Caffeine will begin using to rank websites, including site speed.

One data center has already been switched to the Caffeine algorithm, and according to Matt Cutts, a wider introduction of Caffeine will occur throughout multiple Google data centers after the holidays.  Before 2010 arrives, make sure your New Year’s resolutions include preparing for the jolt of Google Caffeine!

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Santa’s Gift to Your Bottom Line: Your Jolly Web Content Provider

Posted by on Oct 28, 2009 in Example Articles | 0 comments

Long before the turkeys start shivering and Santa Claus takes his red suit to the dry cleaners, businesses should begin preparing for holiday profits.  Leveraging your web content provider allows you to capitalize on powerful marketing materials, while giving you the time needed to focus on the core of your business operations.

From penning holiday prose to composing cheerful newsletters, your web content provider is a creative resource for marketing ideas.  Consider the myriad of ways your freelance writer can help you prepare for the bounty of holiday sales.

  • Novel Newsletters – Are you taking advantage of the full power of your mailing list?  Keep in mind that your newsletters should not be filled only with new product announcements and hard selling pitches.  Instead, your web content provider can turn your newsletter into a valuable read for all of your customers.  Imagine DIY projects that incorporate your company’s products, innovative recipes, valuable industry tips, and useful holiday gift ideas that excite your customers.
  • Glorious Gift Guides – The holidays present the perfect opportunity to up sell your customers.  Commission your web content provider to create helpful gift guides, which can be allocated based upon gender, interest, age, and budget.  Publishing gift guides on your website is one of the best ways to point your customers to your highest margin products.
  • Articulate Articles – Publishing articles before the holiday shopping spree is a fantastic way to index your best products and categories in the search engines.  Your freelance writer can compose resourceful, interesting articles on any product or category, and by publishing the content in advance of Black Friday and Cyber Monday, your content may be indexed into the search engines.  What better holiday gift can you give to your company’s bottom line than free, organic traffic?
  • Powerful Product Descriptions – When an individual cannot feel or touch an item, the product descriptions must work overtime to convert a browser into a customer.   If you have added new products, or you are disappointed with how many existing products you are selling, ask your web content provider to compose compelling product descriptions.  Don’t handcuff your sales potential with generic product descriptions that bore the customer.

With Black Friday and Cyber Monday just around the corner, now is the time to begin preparing for the bounty of holiday sales!

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How to Jumpstart Your Christmas Sales in August

Posted by on Aug 26, 2009 in Example Articles | 0 comments

Santa Claus is coming to town – but if he can’t find you online, you should check your SEO list twice.

Too many businesses wait until November or December to begin adding SEO content to their websites.  Alas, paying a freelance writer to create content during the late holiday season may not maximize the SEO benefits.   The search engines can take weeks, if not months, to fully spider and index new content on your website, especially if you do not make updates regularly.

When to Start for SEO’s Sake

Creating your holiday content in August or September will maximize the Christmas cheer your bottom line enjoys in December.  By starting early, the search engines have ample time to crawl your website and update their search results.  While starting your holiday SEO efforts early may take planning on your part, the rewards are certainly worthwhile – both in the sense of increased holiday sales and decreased advertising costs, such as expensive PPC campaigns that spike in cost near Christmas.

Content to Optimize for Search Claus

There are a variety of strategies your freelance writer can employ to optimize your holiday content, including:

  • Product descriptions:  A freelance writer can craft product descriptions that are not only search engine friendly, but powerfully compelling to your customers as well.  Whether you are adding new products or want to increase the appeal of your current inventory, a freelance writer can help you both with speaking to the search engines and paying customers.
  • Resource articles: A section of your website should be dedicated to informative, helpful articles that simultaneously optimize your top keywords.  These articles can provide inspiration for gift ideas (that you happen to sell on your website, of course), new inventory announcements, and other topics related to your product keywords.  If you commission your freelance writer to begin composing these articles between August and October, you give the search engines sufficient time to index and rank your website for your holiday product keywords.
  • Blog posts: Your blog is one of the most powerful ways to reach your customers, as well as the search engines. The search engines are constantly looking for “fresh” content, and if you regularly update your company’s blog, you enjoy enhanced SEO benefits.  Ask your freelance writer to begin tailoring your blog articles for your upcoming holiday inventory.  While your freelance SEO writer does not need to mention the holidays specifically, infusing the product keywords into your blog articles will translate into a merrier holiday season for your profits.

While the sun may be shining and your tan has not begun fading, now is the time to begin optimizing for the holiday season.  By planning ahead, you can ensure that your bottom line will not cry or pout this year when Santa Claus comes to your town.

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